The digital media sector is one of the fastest growing commercial sectors in the UK, this presents most businesses with a combination of both opportunities and threats. Our consultant and founder Craig Stapley has 10 years industry experience in successfully launching and commercialising sites with publishers such as Bauer. Craig is a trainer and consultant for IPC, Bauer, National Magazines, E-consultancy and the PPA.

In addition to founding Redcharger, Craig is also Director at leading search syndicator Black Magic Media – www.blackmagicmedia.co.uk. Craig has the expertise, contacts and experience to ensure your brand is perfectly positioned to fully capitalise on the significant opportunities available.

Duration:

Minimum of half day

Objective:

Provide publishers with digital expertise and access to an array of resources which will enable them to commercialise their site as effectively and quickly as possible

Ideal for:

Publishers who are launching or re-launching a site. Consulting is also perfect for publishers who need to maximise revenues from their existing inventory

Content:

• Which ad m anagement system to use and how to integrate it into the site
• Selecting the correct analytics software for your brand
• Research and monitoring tools available
• What are the best commercial solutions available to publishers and who supplies them
• Selecting the correct pricing model or models for your commercial solutions
• Positioning of commercial placements to optimise response
• Creating an accurate ratecard
• Creating branding and awareness packages
• Constructing a compelling online or multiplatform media pack
• Constructing compelling written proposals
• Creating an accurate advertising budget for the brand
• Developing a 90 commercial strategy