Online Sales Training/Courses
Introduction to online sales
Duration:
1 day intensive
Objective:
Train delegates to become multi platform sales people. This course will enable delegates to effectively pitch and price the most suitable online solutions to their client base with the full knowledge that they can handle and overcome any reasonable web specific objections. The delegates will also understand and feel confident using a range of fundamental online advertising terminology.
Ideal for:
Classified Executives to Key Account Managers from a print background who will be required to effectively sell the benefits of the online proposition to their client base.
Content:
- Intro, objective and warm up
- Where the internet came from / key facts
- Jargon Busting – knowing your cpm′s from your mpu′s
- Online vs Print, strengths and weaknesses (practical)
- Benefits of the multiplatform sell
- Commercialising websites – the creative range
- Basic pricing models
- The 3 C′s (Content, community and commerce)
- Understanding the proposition editorially and commercially
- Identifying key USP′s of your website
- Key sales statistics, trafficking and reporting
- Web specific objections and objection handling (practical)
- Creating direct response and awareness packages
- Effectively selling these packages (Dragons Den role play)
- Summary
- Action plan
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