Online Sales Training/Courses
How to Monetise your Website
Duration:
1 day intensive
Objective:
Provide delegates with access to a range of the best commercial solutions available in the industry to maximise the revenue you can earn from your users and inventory while retaining brand integrity. (please note key industry contact names and details will be provided to delegates on this course)
Ideal for:
This course is for anyone from Classified Executives to Key Account Managers, looking to maximise and realise the full commercial potential of their website and inventory. Whether you are a publisher (including print, TV, radio, or in fact any content owner) looking for new commercial ideas and sales techniques to maximise your revenue, or a website owner wanting to monetise the traffic on your site then this course is perfectly tailored for you.
Content:
- Top 10 revenue streams available in the industry
- Where to access free analytics, ad serving and research resources
- Online resources to effectively source quality sales leads
- Strengths and weaknesses of search advertising
- Effective page layout to maximise advertiser response and revenues
- How to launch a new commercial section utilising hotspot links
- Benefits of integrating shopping feeds
- ROI - Campaign success metrics and case studies
- Constructing a compelling media pack
- Selecting the correct pricing model from cpc, trenancy, cpa, cpc….
- Creating an appropriate ratecard
- Web specific objection handling
- Effectively pitching and presenting your proposition
enquire about availability – click here
