Online Sales Training/Courses
Advanced Online Sales
Duration:
1 day intensive
Objective:
Delegates will be able to demonstrate a broad and detailed level of knowledge for the entire online sales process, ensuring they have the skills required to secure the maximum spend for the brand from agencies and large core clients.
Ideal for:
Salespeople from Account Manager level who have a basic to intermediate understanding of online sales and have been selling the benefits of online to core clients and agencies either exclusively or as part of their role for a minimum of 3 months. This course is also the perfect next stage for those delegates who attended the ‘introduction to online’ training session.
Content:
- Advanced Jargon Busting
- IAB key stats and market specific case studies
- Advanced Commercial Opportunities and Creative Solutions
- Targeting – Behavioural, Geo, Own and competitor
- The Trafficking Process – Adtech, DART, Tango Zebra Atlas
- Advanced pricing models
- The Agency buying process explained
- ROI - Campaign success metrics and case studies
- Identifying and selling against your competition (search,networks etc)
- Identifying key USP′s of your website
- Utilising research within a pitch (hitwise, zoomerangs and commscore)
- Proposal writing, preferred formats and structure
- Negotiating to win – techniques to avoid dropping yield
- Dragons Den – (practical) Answering an agency / client brief
- Summary
- Action plan
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